Monday, May 23, 2016

Shine Through with 11street’s ‘LEBARAN LUSTER’ Collection

Shine Through with 11street’s ‘LEBARAN LUSTER’ Collection
Unbox 11street’s ‘LEBARAN LUSTER’ collections by renowned local designers with exclusive designs

Kuala Lumpur, 23 May 2016 – 11street (, one of the largest online marketplaces in Malaysia, today unveils ‘LEBARAN LUSTER’ collaboration collections with amazingly talented local designers, SyomirIzwaRuzz Gahara, VARIANTE and Adam Liew, featuring elegant designs which will be available exclusively on 11street. 
11street’s CEO, Hoseok Kim said, “Raya is one of the biggest festive seasons marking the end of the fasting month and for most Malaysians, it is the best time to shop. Having said that, 11street will be kicking off its full-fledged Raya campaign themed ‘Manis Ramadhan, Meriah Lebaran’ to offer Malaysians everything they need for a joyful Raya celebration starting by the launch of its 2016 Raya collections.” 
This Raya, 11street’s fashion collection is called ‘LEBARAN LUSTER’ as to represent the dazzling designs made by the designers they collaborated with. Kim added, “11street is determined to ensure that customers shine through this festive season looking elegant and chic with the exclusive Raya collections available fromMay 20 until July 31.”

Renowned Home-grown Labels x 11street
He further shared, “The collaboration with well-liked home-grown fashion labels and selected designers during this special festive season is part of our effort as to inject more local flavour into 11street. We worked closely with them to provide customers with exclusive out-of-the-box, fashionable designs that exudes elegance just for 11street’s customers this Raya.
The designs from each label 11street worked with are limited making their customers the chosen few that will wear the design during the holiday,” Kim added.
‘LEBARAN LUSTER’ caters to all kind of styles and with all sizes available from modern batik, French chic to classic elegance, bringing forth variety and range to its customers with the designer collaborations from the likes of Syomir IzwaRuzz GaharaVARIANTE and Adam Liew.

Syomir Izwa believes in creating pieces which celebrate women of different shapes and sizes thus introducing his plus-size line, Gupta PLUS. Being famous for his modern timeless pieces and luxe designs, Gupta PLUS is specially crafted and will debut as part of 11street’s ‘LEBARAN LUSTER’ 2016 collection and will exclusively be available on 11street.

To add a dash of Malaysian flavour in 11street’s ‘LEBARAN LUSTER’ collection, the e-mall which offers a plethora of fashion indulgences, collaborates with Ruzz Gahara for some unique and beautiful hand-painted batik ensembles with custom prints. Ruzz’s designs combine local flavour to modern design which have been making waves in the fashion industry.

As the very definition of elegance, 11street is proud to present its 2016 Raya collection, GlamoRaya by VARIANTE. The outfits will be available at VARIANTE’s Bangsar boutique for customers to try on but will be sold exclusively on 11street. VARIANTE always has its unique mix of style for those who want something more for themselves and does not shy away from stylish trends, and this collection is no exception.

Being a part of the exquisite Raya collection by 11street is none other than Adam Liew, an emerging Melbourne based fashion designer who melds fashion, culture and art in his designs. Focused on timelessness, uniqueness and modern elegancy, Adam Liew created garments that will absolutely indulge customers with his out-of-the-box “French Kiss Raya Collection”.

Elegance You Can Own
With just a few clicks, own an exclusive designer piece and unbox your Raya style with 11street’s ‘LEBARAN LUSTER’ lookbook. Customers can browse through the lookbook and emulate styling from the professionals or take a peek at the ‘Out-of-the-Box’ fashion show video on 11street’s promotional page. 11street’s patrons can choose from a variety of decadent dresses ranged from RM169 up to RM1250.
Kim also added, “In addition to ‘LEBARAN LUSTER’, 11street wants to provide variety with its other offerings such as Vercato, Elle Zada, Benang Hijau, Benua Clothing and other numerous brands. Pick outfits for yourself and the whole family this Raya on 11street!” 
For more information about the exclusive ‘LEBARAN LUSTER’ collection, please visit 11street’s lookbook and LEBARAN LUSTER video on its promo page and on itsYoutube channel.

About 11street (
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, please visit

Media Contact:
Judy Wong
11street (

For media queries, please contact:
Shahir Hazim
Cohn & Wolfe018 288 3028


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